Hello Kitty Supercute Festival Cancelation

The mystery deepens

“Alas, the tour went kaput. A spokeswoman says VEE, the company overseeing the festival, decided not to continue with the fall/holiday leg. VEE “was acquired just as the tour launched; the new ownership had a different vision for the organization,” she says.”


All  along was it VEE intention to walk away from the tour?  Sanrio at times  misses when picking  partners for collaborations .They are great for retail products like Tokidoki   and Loungefly, but  miss the mark  when it came to game like Aiea games for Hello Kitty Online and  VEE corporation for  Supercute  Festival. What puzzling is why, VEE does the  Sesame Street traveling  shown, that attract the same number as the Hello Kitty Supercute  Festival but  Hello Kitty  is not.  Is it because Vee doesn’t care to do interactive shows but prefer higher per show attendance volume stage shows?

Over all Sanrio made a poor choice partnering with VEE.  Still we can hope Sanrio  can fine a new partner or push it to Sanrio Entertainment.

Hello Kitty Festival say Goodbye

Vee and Sanrio should get a by eye over this.

While I had  fun at  Hello Kitty’s Supercute Friendship Festival, there is a dark cloud as I read the Facebook  accounts.

“Hello! Due to operational reasons, Hello Kitty’s Supercute Friendship Festival will make its last stop in Glendale, AZ. We apologize to all of our friends across North America and take every comment seriously. Please direct further inquiries to Info@vee.com. Thank you.”

I guess “operational  reasons”  mean they were losing money and decide to cut their losses. It sad that more fans in North America will not  see this wonderful event.  I also feel  Vee  and Sanrio going to get a Black eye how poorly  they are handling the cancelation.

In look back at  other  stops for the Hello Kitty’s Supercute  Friendship  Festival,  I see a pattern that  led to the shows  demise; the shows were  played  in arenas. It must be very expensive to rent   a coliseum or arena when Hello Kitty  doesn’t have the draw  like Ringling Brothers Circus, Disney on Ice and  Monster Truck Jam.   They would  have to sell out to keep the show in the black.

Even when Portland Oregon was announced as one of the stops , I had reservation in the back of my mind the tour would be successful. Portland and Seattle would make or break the Festival.  In Portland the show was struggling in Portland, as evidenced  by  the show  tick were being sold at a discount.

What Sanrio should  had scaled down the show. For example Hello Kitty’s Supercute Friendship Festival space could have easily  fit part the exhibit hall  of  the nearby Oregon Convention center and possibly at a cheaper rate. They  could have scaled the show for  smaller areas were the fan base  is not as large. Or a similar interactive event like Hello Kitty Labs or Black Wonder event.


Next what fans can do. i.e. panels and  fan conventions

Hello Kitty’s Supercute Friendship Festival Report

Hello Kitty’s  Supercute  Friendship Festival Report

The event: Hello Kitty’s  Supercute Friendship  Festival

The Place Veterans Memorial Coliseum, Portland Oregon

The time: 31 July to  2 Aug  2015;  100pm Session.


Hello Kitty’s  Subercute Friendship Festival is touring North America until end of this mounts.   There were five sessions available , I selected the 1:00pm to 5:00pm. I  started at 1:00pm because I bought a ticket for the Red Bow premium package. This includes and exclusive photo op with Hello Kitty, one hour early entry, ( the main events did not start until  2:00pm and lasted to  5:00pm), and early shopping  time.

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