There been a few times where Sanrio had ventured into the men market. There was the 2007 Hello Kitty for men line in Japan. A few years back Sanrio produced the Hello Kitty X Kiss and Hello Kitty X Street Fighter in Men’s and Women’s sizes. Now, it look like Hello Kitty ready to pounce back into the market with the Hello Kitty Men Project.
From the Japanese site:
Message from Hello Kitty
kept you waiting your boy.
Everyone boy, Hello!
Is Kitty. Until now, I have got to love a lot of girls but you know, it was thought for a long time. And not just a girl, and the need is also for the boy. So, I am for the first time. To create a kitty for boys, HELLO KITTY MEN Project! The first exhibition of T-shirt made in conjunction with designer’s. Right, cool huh? In the future, to deliver more and more the shape of a new kitty. I been looking forward to. HELLO KITTY MEN Project Start!
(edited bad Goggle translation)
I hope this time Sanrio Sanrio sell the items in the US.
Of course Hello KItty has one more thing going for her: nobody thought in 2007, a show about ponies, for little girls, would appeal to grown men.
I took my Hello Kitty plush to Kumoricon This weekend where she responded to the recent controversy that she is not a cat.
The media making a big whoop de doo over the fact Hello Kitty is not a cat but a perpetual little girl and British third grader. This is something we fan knew all the time. It true she is around nine year old but in other manifestations she is protruded as an adult for example Momobery and Playboy collaborations . If one wants to get technical, she is a anthropomorphic cartoon little girl, a furry. That is how this member of the furry subculture got into collecting Hello Kitty items.
Hello Kitty is back in space orbiting on Hodoyoshi-3 satellite as part of Hello Kitty 40th anniversary, Sanrio took part of the Hodoyoshi-3 satellite by sending up a 4 cm Hello Kitty figure with other cameras and experiments. Already Sanrio has already released a picture on their Japanese website and a series of videos.
A short news story was released here, but I am a bit miffed why this has not gotten more attention, I guess it did not have a young 12 year girl running the mission.
Ongoing is a contest by Sanrio to select and broadcast ten 10 messages from fans aboard the Hodoyoshi-3 satellite. You can find information and the contest entry form here.
Sadly this a one way trip for the Hello Kitty figure, eventually the figure will deorbit and bun up depending on the altitude of the satellite or spend years orbiting the earth.
A better news story by Reuters