As I posted earlier, Sanrio has entered the men’s market with the Hello Kitty Men Project . Sanrio is trying make Hello Kitty cool for men. I am glad for the effort but puzzled by the small scale of the project and subtleness of the line. First I was hoping for something more overtly Hello Kitty than just a bow. Not just bow, I want to see Hello Kitty on the men’s line.
Another issue as reported in Forbes magazine there was only limited quantity and limited number stores in Japan especially for the shoes. I was hoping for a larger release especially in the US.
Moreover, nobody thought in 2010 a show about magical ponies aimed at little girls would attract a large group of men and teens. The Bronies proven it can be done, but unlike Hasbro, Sanrio always wanted the male market.
Today is Hello Kitty’s 40th birthday. It is my tradition to fire Up Hello Kitty Online and say happy birthday to Kitty White and her sister Mimmy. I know Kitty get all the attention and Mimmy was revealed later.
No need to write a long retrospective . There a lot of that in the media because of Hello Kitty’s 40th anniversary and Kitty Con 2014. One new story did get my ire, Business Week’s piece Hello Kitty a Victim of Disney’s Frozen Juggernaut. This is pure poppycock. Hello Kitty has been around for 40 years. Frozen is hot in 2014 but I guarantee you Frozen will be in the Yard sale bin five years later. Toy Story and Lilo and Stitch were the big thing years ago, but where are they now, are they big as Hello Kitty? Come back to this article in ten years and tell me who remembers Frozen. There still will be Hello Kitty fans who grew up with her.
I noticed one thing with curt rumblings at Kitty Con and the Hello Kitty Men project: can 2015 be the year of the Male Hello Kitty Fan? I hope so.