When one thinks of Sanrio , what come to mind? Usually Hello Kitty and other cute characters, but while Hello Kitty was just barely off the drawing board, the owner Shintaro Tsuji had other plans: Media and Hollywood. From the mid 1970’s to 1980 Sanrio cranked out a number of films most had moderate success but one film in particular Metamorphoses was a bomb. Eventually Mr. Tsuji put his film making ambitions on the back burner, shut down its California office, and concentrating the growing popularity of Hello Kitty. Now Sanrio wants to reenter the entertainment business. First Sanrio is releasing one of their early attempt of filmmaking: The Nut Cracker. Second Sanrio is reentering the entertain business with Sanrio Pictures Entertainment, and there’s Show by Rock.
Ok we got a new EVA Hello Kitty jet run from Taipei to Houston. Yet there now the Hello Kitty Men project, Nendo Hello Kitty shirt line and then there the Hello Kitty collaborations with DC comics. The problem is none of it happen here in the US of A. Since Sanrio abandoned retail in the US last year, there is not much going on. A few stores in Portland are selling a small number of items and there was the 24 inch plush sold by Toys are us for $34.00 (I got my for $19.00 on Black Friday. Other than that there been slim pickings in my neck of the woods.
Dear Sanrio We male fans do exist in the US when will we get our Sanrio / Hello Kitty line?
1 April 2015 Akab News:
Sanrio Digital teams up with Gordon Ramsey of Kitchen Nightmares in reboot of Hello Kitty Café game.
In a surprised announcement Sanrio Digital has inked preliminary deal with Gordon Ramsay, of Kitchen Nightmares fame, in a reboot of Hello Kitty Café. The game starts out the payer and Hello Kitty running the day-to-day cafe operations. The Play can turn cafe into the cutest, coziest and happiest place ever. Hire their favorite Sanrio characters to help, but as the game progresses, it become more difficult to manage employees, and supplies. One starts to anger and lose customers. At this time, the payer receives a special visit by Gordon Ramsay who helps the play to revamp the menu, become more efficient manager and make a hard decision to fire Pochacco. Developers plan to release the game in mid July for IOS, Android and Windows platforms.
From its traditional brick and mortar origins to licensing ventures and virtual worlds, Sanrio Digital is a company always at the gates of innovation.
Sanrio Digital products appear on a wide range of platforms, including online and offline games, mobile content and services, entertainment media, advertising, and the Internet.
As I posted earlier, Sanrio has entered the men’s market with the Hello Kitty Men Project . Sanrio is trying make Hello Kitty cool for men. I am glad for the effort but puzzled by the small scale of the project and subtleness of the line. First I was hoping for something more overtly Hello Kitty than just a bow. Not just bow, I want to see Hello Kitty on the men’s line.
Another issue as reported in Forbes magazine there was only limited quantity and limited number stores in Japan especially for the shoes. I was hoping for a larger release especially in the US.
Moreover, nobody thought in 2010 a show about magical ponies aimed at little girls would attract a large group of men and teens. The Bronies proven it can be done, but unlike Hasbro, Sanrio always wanted the male market.