I Suspect Portland is a whistle stop on the way to Seattle for the opening of Hello! Exploring the Supercute World of Hello Kitty at the Experience Music Project . I picked up a mug and macarons later, I shared, in the spirit of Hello Kitty with friends at the mall furmeet.
It has been a while so sit back and here two stories
It is the other side of the pond turn for a hello Kitty show. After the disappointing cancelation of Hello Kitty’s Supercute Festival , Europe gives it a go with a live show, Hello Kitty Live Fashion and Friends , the story goes as “The Present, London. A group of great friends. The passion for creativity, fashion and music. An opportunity that can change Hello Kitty’s life. A story of friendship. A challenge you can share.” The show was panned by the British theater critics, but then what in heck are they expecting, Andrew Lloyd Webber’s Cats? Give me a break.
The show is current ruing in France and will return to Great Brittan,I hope the show will make it to Asia we can hope for a North American run.
The second story is a follow up on the Hello Kitty Men project; Hello Kitty Men; Unveiling 12 Items in Collaboration with 6 Tokyo Men’s Brands. The article is interesting that Hello Kitty designer Yuko Yamaguchi reiterates Sanrio desire to enter the men’s market .
“Hello Kitty designer Yuko Yamaguchi told the reception party, “In the 40 years since Hello Kitty was born, the character has been thought of as something that is just for girls, but now we hear from men in their 20s and 30s who don’t view it as particularly ‘girly.’ We’ve also received requests from high school boys who’ve been brought up by mothers who are Hello Kitty fans and have gotten used to the character as part of their lives, asking us to make items to suit their style.
Looking toward the next generation, I think we must have fans among men as well as women. Since I’m a woman, it’s difficult for me to always know what men want, so I’m delighted that we’ve been able to collaborate with all these wonderful people. It was quite a challenge to design Hello Kitty with men in mind, and I’m really satisfied with how well all of these collaboration items manage to express the various brand colors. Listening to the reactions from the men who attended this event, it’s fascinating to hear so much interest in these unique items.”
You can see the collaboration here except for the 10000 Y t-shirt I am not impressed, I want something more overtly hello kitty. If Sanrio want to really reach the male market in the US, get Lauren Faust to reboot Hello Kitty and Friends, we will own the Brony fandom.
The video builds on the recent Hello Kitty Men project. The video features the shirt and shoes. Personally I like the shirt but do not care for the shoes.
The mystery deepens
“Alas, the tour went kaput. A spokeswoman says VEE, the company overseeing the festival, decided not to continue with the fall/holiday leg. VEE “was acquired just as the tour launched; the new ownership had a different vision for the organization,” she says.”
All along was it VEE intention to walk away from the tour? Sanrio at times misses when picking partners for collaborations .They are great for retail products like Tokidoki and Loungefly, but miss the mark when it came to game like Aiea games for Hello Kitty Online and VEE corporation for Supercute Festival. What puzzling is why, VEE does the Sesame Street traveling shown, that attract the same number as the Hello Kitty Supercute Festival but Hello Kitty is not. Is it because Vee doesn’t care to do interactive shows but prefer higher per show attendance volume stage shows?
Over all Sanrio made a poor choice partnering with VEE. Still we can hope Sanrio can fine a new partner or push it to Sanrio Entertainment.