Did Sanrio Say Goodbye To The USA?

Ok we got a new EVA Hello Kitty jet run from Taipei to Houston. Yet there now the Hello Kitty Men project, Nendo Hello Kitty shirt line and then there the Hello Kitty collaborations with DC comics. The problem is none of it happen here in the US of A. Since Sanrio abandoned retail in the US last year, there is not much going on. A few stores in Portland are selling a small number of items and there was the 24 inch plush sold by Toys are us for $34.00 (I got my for $19.00 on Black Friday. Other than that there been slim pickings in my neck of the woods.

Dear Sanrio We male fans do exist in the US when will we get our Sanrio / Hello Kitty line?

Hello Kitchen Nightmare

kitchen Nightmares

1 April 2015  Akab News:

Sanrio Digital  teams up with Gordon Ramsey of Kitchen Nightmares  in reboot  of Hello Kitty Café game.

In a surprised announcement  Sanrio Digital has  inked preliminary deal with  Gordon Ramsay, of Kitchen Nightmares fame,   in a reboot of Hello Kitty Café.  The game starts out the payer  and Hello Kitty running  the day-to-day cafe operations.  The Play can turn  cafe into the cutest, coziest and happiest place ever. Hire their  favorite Sanrio characters to help,  but as the game  progresses,  it become more difficult  to manage employees, and  supplies. One starts to anger and lose customers.  At this time, the payer  receives a special visit by Gordon  Ramsay who helps the play to revamp the menu, become more efficient manager  and make  a hard decision  to fire Pochacco. Developers plan to release the game in mid July for IOS, Android  and Windows platforms.

 

Sanrio Digital

From its traditional brick and mortar origins to licensing ventures and virtual worlds, Sanrio Digital is a company always at the gates of innovation.

Sanrio Digital products appear on a wide range of platforms, including online and offline games, mobile content and services, entertainment media, advertising, and the Internet.

Hello Kitty Men Project Part II

As I posted  earlier, Sanrio has entered the  men’s market  with the  Hello Kitty Men Project . Sanrio is  trying make Hello Kitty cool for men. I am glad  for the  effort but  puzzled by the small scale of the project  and  subtleness of the line. First I was hoping for  something  more overtly Hello Kitty than just a  bow. Not  just bow,  I want to see  Hello Kitty on the men’s line.

Another issue as reported in Forbes magazine  there was only limited quantity and limited  number stores in Japan especially for  the shoes. I was hoping for a  larger release  especially in the US.

Moreover, nobody thought in 2010 a show about magical ponies aimed at little girls  would attract a large group of men and teens. The Bronies proven it can be done, but unlike Hasbro, Sanrio always wanted the male market.

http://www.animenewsnetwork.com/interest/2015-02-02/hello-kitty-men-fashion-line-adds-fabulous-loafers-denim-jackets/.84009

http://www.sanrio.co.jp/news/kt-men-lumine-20150202/