The mystery deepens
“Alas, the tour went kaput. A spokeswoman says VEE, the company overseeing the festival, decided not to continue with the fall/holiday leg. VEE “was acquired just as the tour launched; the new ownership had a different vision for the organization,” she says.”
All along was it VEE intention to walk away from the tour? Sanrio at times misses when picking partners for collaborations .They are great for retail products like Tokidoki and Loungefly, but miss the mark when it came to game like Aiea games for Hello Kitty Online and VEE corporation for Supercute Festival. What puzzling is why, VEE does the Sesame Street traveling shown, that attract the same number as the Hello Kitty Supercute Festival but Hello Kitty is not. Is it because Vee doesn’t care to do interactive shows but prefer higher per show attendance volume stage shows?
Over all Sanrio made a poor choice partnering with VEE. Still we can hope Sanrio can fine a new partner or push it to Sanrio Entertainment.