Closing Sanrio Stores Did Sanrio Made a Mistake?

I replied to an older post about Sanrio in closing it stores has got me thinking.  What is not  widely reported  was Sanrio  was closing its company stores and pushing owner operators to  buy back stores and run them as independent Sanrio stores.   I know this true because I talked to the previous owner of the closed Washington Square store In Oregon. Sanrio wanted her to buy back the store , but at her age, she  decided to retire instead.

Now two years later, I think the way Sanrio approached pulling out of the retail market was the wrong decision. They should had  push spinning off the stores  than outright closing them and relying on big retailers.

Goodwill Mystery solved?

I got this one from Goodwill store in Beaverton for .99 cents. I would like some help identifying the plush origin. It is a McDonald’s plush made in 1999. It is 6 inches tall not your typical US McDonald’s Happy Meal toy size. The tag is in English. The sailor uniform and book bag suggest ether Hong Kong, or Singapore. If from Asia, how did it end up in a Goodwill in Beaverton Oregon? There is a Dear Daniel companion plush.
Update: One eBay listing say this is from Malaysia McDonald promotion. We do have a growing number of SEA Muslims moving in the area