Kenwood Sanrio Announces Hello Kitty Ham Radio Collaboration

HK Ham Radio

April 1 2014

Tokyo. QTC News, Hello Kitty has been a busy feline in the last few months. First here was the announcement of the Simpson X Hello Kitty collaboration and Colette Hello Kitty X Playboy collection. Now Sanrio and Kenwood announce a joint collaboration to create limited edition Hello Kitty Ham radio gear. Details are sketchy but be assure Hello Kitty will be featured prominently, quotes  Yuko Yamaguchi, hello kitty chief designer.

Not be outshine, Baofeng announces a limited Hello Kitty edition of their popular UV-5R V2+

Kenwood Corporation is a Japanese manufacturer of amateur radio as well as hi-fi and portable audio equipment.

SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year. August 2010 marks the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile®” philosophy – that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 95 Sanrio boutiques. For more information, please visit www.sanrio.com.

Sanrio Taps Lauren Faust for Hello Kitty and Friends Reboot.

1st Apr 2012

Sanrio Taps Lauren Faust for Hello Kitty and Friends Reboot.

Sanrio’s  Brony Play?

In a surprising press release   Shintaro Tsuji standing aside with Janet Hsu,  Sanrio  first Female  COO for  it US.  subsidiary announces the tapping Lauren Faust to Reboot Hello Kitty and Friends  currently shopped to Viacom. Miss Faust, known for her work on Power Puff Girls, Foster’s Home for Imaginary Friends and My Little Pony Friendship Is Magic, will serve as Chief Executive for the New Adventurers of Hello Kitty and Friends.

Some in the animation world are surprised by the news yet information leaked Sanrio’s corporate office hint the reason is the wildly success of My Little Pony especially among its most unlikely demographic: 15 to 30 year old men who are fans of My Little Pony. One executives speaking on condition he remains anonymous, say Sanrio has been studying Hasbro and it response to the male demographic. We covet the untapped men’s market and feel Sanrio can do a far superior   job of reaching males with Hello Kitty than the Ponies.  If indications show a building a similar male fan base, Sanrio is better in a position to respond.  Sanrio can have a male line in Sanrio stores within four months and leverage our strength and expertise   in collaborations with popular men’s retail lines, for example a collaboration with Nike.  A Japanese blog, Nandesuka carries the same message.

Could a Hello Kitty X MY Little Pony be in the cards?

 

About SANRIO

SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year. August 2010 marks the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile®” philosophy – that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 95 Sanrio boutiques. For more information, please visit www.sanrio.com.