First buy plush at regular or discount. I got the one on ht bottom at %60 off during the closeout sale normally $120 to $85 respectfully. Put it a bag with a bow. That makes it look expensive. Next miss-measure it by including the feet; therefore , making a 24 inch plush look like an 30” plush. I have a post how to correctly measure a Sanrio Plush. Finally jack up the plush price and roll in the cash.
This really gets to me. eBay is no longer a reliable place to purchase Sanrio Items due in part of changes to sellers policies that force out small sellers.