Himouto! Umaru-chan X Marumofubiyori Coincidence?

Marumofubiyori  Also know by his nickname, as Mopu is a one of Sanrio’s latest creations.  He is a young anthropomorphic   Polar Bear living at one of the Zoo Keepers home. He is known for his laziness wanting to just to chill out and sleep in.  While Marumofubiyori has been released in Japan recently Sanrio released subs of the first few videos, in a promotion to release Marumofubiyori items in the US. Like Umaru, both wear hoods or blankets and both are lazy at home, and often scolded by their caretakers for being too lazy.  In one video, Marumofubiyori was tasked to go out to buy a can of curry powder for dinner; instead, he orders it on Amazon.

In other news Aggretsuko, our favorite 20 something death metal singing Red Panda has been picked up by Netflix for a series of 15 Anime epodes. I  Hope they will be good and wonder will this Sanrio X Netflix corroboration mean Netflix will pick Hello Kitty, Friends, and other shows.

News Dump Time

First up

Hello Kitty’s Superhero Alter Ego Ichigoman Gets Web Manga.

http://www.animenewsnetwork.com/news/2016-03-15/hello-kitty-superhero-alter-ego-ichigoman-gets-web-manga/.99807

The first  episode is live here

http://comip.jp/15/manga/comics/?title=ichigoman-01

It is interesting  that Sanrio is bring back Ichigoman  and combining with the  Chogokin  (think giant robot line.  Sanrio also will bring back  Dark Grapeman (I missed out getting the plush) and Hony Momo

By the way  I do have an Ichigoman plush in my collection.

Next up She is not your typical cute and cuddly Red Panda

 

Sanrio Debuts Aggressive Retsuko TV Anime Shorts on April 2

http://www.animenewsnetwork.com/news/2016-03-18/sanrio-debuts-aggressive-retsuko-tv-anime-shorts-on-april-2/.99949

What not to like a cute  Red Panda that works in accounting office, has to put up with a load of crap and  blows  off  steam  with a little Death Metal karaoke.   The first episode is  upon Youtube.

 

Finally

Sanrio Boys Get Their Own Line of Merchandise

http://www.animenewsnetwork.com/interest/2016-04-06/sanrio-boys-get-their-own-line-of-merchandise/.100740

Sanrio has announced  in the past  the  Sanrio Danshi” (Sanrio Boys). The main plot is :

“The story is simple. It introduces Kōta Hasegawa, a high school boy that loves the yellow Pom Pom Purin dog. By mere coincidence, he ends up attending the same school as Yū Mizuno, a boy who likes the bunny My Melody. Yū tells Kōta that there’s nothing to be ashamed of for liking Sanrio’s cute  characters. Together, Kōta, Yū, Shunsuke Yoshino, Ryō Nishimiya, and Seiichiro Minamoto learn to accept their love of the characters instead of feeling embarrassed.”

My question is what  is the message  is this just Bishōnen /Yaoi  bait aimed  at a female audience or a positive reinforcement  of hey guys it OK to like cute Sanrio characters.   If it was me,  one of the boys will send a strong message I can be masculine  and like Sanrio characters.

 

Hello Kitty Supercute Festival Cancelation

The mystery deepens

“Alas, the tour went kaput. A spokeswoman says VEE, the company overseeing the festival, decided not to continue with the fall/holiday leg. VEE “was acquired just as the tour launched; the new ownership had a different vision for the organization,” she says.”

http://blogs.wsj.com/speakeasy/2015/08/14/say-goodbye-to-the-hello-kitty-supercute-tour/

All  along was it VEE intention to walk away from the tour?  Sanrio at times  misses when picking  partners for collaborations .They are great for retail products like Tokidoki   and Loungefly, but  miss the mark  when it came to game like Aiea games for Hello Kitty Online and  VEE corporation for  Supercute  Festival. What puzzling is why, VEE does the  Sesame Street traveling  shown, that attract the same number as the Hello Kitty Supercute  Festival but  Hello Kitty  is not.  Is it because Vee doesn’t care to do interactive shows but prefer higher per show attendance volume stage shows?

Over all Sanrio made a poor choice partnering with VEE.  Still we can hope Sanrio  can fine a new partner or push it to Sanrio Entertainment.