When one thinks of Sanrio , what come to mind? Usually Hello Kitty and other cute characters, but while Hello Kitty was just barely off the drawing board, the owner Shintaro Tsuji had other plans: Media and Hollywood. From the mid 1970’s to 1980 Sanrio cranked out a number of films most had moderate success but one film in particular Metamorphoses was a bomb. Eventually Mr. Tsuji put his film making ambitions on the back burner, shut down its California office, and concentrating the growing popularity of Hello Kitty. Now Sanrio wants to reenter the entertainment business. First Sanrio is releasing one of their early attempt of filmmaking: The Nut Cracker. Second Sanrio is reentering the entertain business with Sanrio Pictures Entertainment, and there’s Show by Rock.