It been reported the Toys R Us are shutting down all their stores, even though and investor as trying to buy up the stores. The short answer what went wrong is in a down trending market, Toys R Us decided to go private and over leveraged its self with debt used in the buyback The problem with leveraged buy outs is they do not work. Toys R Us soon found itself unable to service it debt and eventually went bankrupt.
One may ask what does this have to do with Sanrio and Hello Kitty. Toy R US has to do with Sanrio grand plan to rely big box stores, post closing all of their retail stores. The plan worked for a while, big box retail stores like Target, Best buy had carried Hello Kitty items, that is until the retails stores dropped Sanrio and gave the shelf space to the next big thing. That left Toys R Us as the only reliable seller of Hello Kitty, even though I felt it was a lower quality that what Sanrio stores carried. Now with the sinking of Toys R Us where that leaves Sanrio in the United States? Perhaps Sanrio can admit they made a huge mistake.
Akab News 1 Apr 2018.
Don’t call Hello Kitty a Girl. Sanrio announces release of Gender Fluid and Gender Neutral collaboration. The initial release will feature Hello Kitty. “It is a known fact Hello Kitty does not have a mouth because they want people to “project their feelings onto the character” and “be happy or sad together with Hello Kitty. We are taking the next step in allow people to self identify Hello Kitty’s gender in a wide range of the gender spectrums. We are appealing to today gender reality and sensitivity. “, quote a spokes person for Sanrio.
Most LGBT activist approve of Sanrio bold move while a few Gay and lesbian and feminist groups criticize about pandering to “That group”. Gender Neutral releases of other characters including Batz Maru, My Melody will follow.
SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year. August 2010 marks the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile®” philosophy – that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world, please visit www.sanrio.com.
Good Bye HKO
The last time I was able to log on to Hello Kitty On line was August 2017. All attempts to contact Sanrio Digital to get a status on Hello Kitty Online remains unanswered; therefore, I must conclude the rumors are true that Hello Kitty Online has ended and the servers taken down.
My own adventure started with the Beta on 2008 and the Founders Beta. While Sanrio aimed the game at young female demographic, I could not help noticing the positive reviews and interest from male gamers. The game had potential to be a hit. I believe Sanrio mismanaged the distribution and promotion of Hello Kitty Online and squandered an opportunity.
Marumofubiyori Also know by his nickname, as Mopu is a one of Sanrio’s latest creations. He is a young anthropomorphic Polar Bear living at one of the Zoo Keepers home. He is known for his laziness wanting to just to chill out and sleep in. While Marumofubiyori has been released in Japan recently Sanrio released subs of the first few videos, in a promotion to release Marumofubiyori items in the US. Like Umaru, both wear hoods or blankets and both are lazy at home, and often scolded by their caretakers for being too lazy. In one video, Marumofubiyori was tasked to go out to buy a can of curry powder for dinner; instead, he orders it on Amazon.
In other news Aggretsuko, our favorite 20 something death metal singing Red Panda has been picked up by Netflix for a series of 15 Anime epodes. I Hope they will be good and wonder will this Sanrio X Netflix corroboration mean Netflix will pick Hello Kitty, Friends, and other shows.