Aggretsuko is one of Sanrio latest Furry characters. She is a cute Red Panda, 25 years old, and a worker at a respected trading firm in Tokyo. She has to deal with a lot of office politics, a condescending boss, and backstabbing and annoying coworkers. When she reaches her limit, she lets off steam via death metal singing and karaoke. She is cute but definably not like Hello Kitty. A Little misinformation if in the media that Aggretsuko is a boozer. This misinformation came from a screen shot from episode five of Aggretsuko shorts shown on YouTube. While no English sub existed, I could still get the gist. In this episode Aggretsuko was at the bosses after work party know in Japanese culture as a Nomikai. At the party, food and a communal bottle of beer are offered. Nomikai etiquette dictates no glass left empty and you do not fill your glass but you fill the glasses of others also, the lower rank worker serves the upper rank. In this case, the boss set off Aggretsuko by criticizing her for filling his glass with the beer label down. She fantasies insulting and defying the boss by guzzling the beer in front of him.
I think it is interesting how Sanrio is marketing Aggretsuko in Japan and the US. Most Sanrio characters start out like Hello Kitty; first being marked to the little Girls, then evolving the market to include Women and now for Hello Kitty to Men. In Aggretsuko case, she is marketed straight to adults. I feel she has a lot of potential worldwide represent the feelings of many over worked individuals and dealing with work place politics.
I spoke to soon in Episode 50 Aggretsuko get a little tipsy during a Cherry Blossom outing.
I replied to an older post about Sanrio in closing it stores has got me thinking. What is not widely reported was Sanrio was closing its company stores and pushing owner operators to buy back stores and run them as independent Sanrio stores. I know this true because I talked to the previous owner of the closed Washington Square store In Oregon. Sanrio wanted her to buy back the store , but at her age, she decided to retire instead.
Now two years later, I think the way Sanrio approached pulling out of the retail market was the wrong decision. They should had push spinning off the stores than outright closing them and relying on big retailers.
“Alas, the tour went kaput. A spokeswoman says VEE, the company overseeing the festival, decided not to continue with the fall/holiday leg. VEE “was acquired just as the tour launched; the new ownership had a different vision for the organization,” she says.”
All along was it VEE intention to walk away from the tour? Sanrio at times misses when picking partners for collaborations .They are great for retail products like Tokidoki and Loungefly, but miss the mark when it came to game like Aiea games for Hello Kitty Online and VEE corporation for Supercute Festival. What puzzling is why, VEE does the Sesame Street traveling shown, that attract the same number as the Hello Kitty Supercute Festival but Hello Kitty is not. Is it because Vee doesn’t care to do interactive shows but prefer higher per show attendance volume stage shows?
Over all Sanrio made a poor choice partnering with VEE. Still we can hope Sanrio can fine a new partner or push it to Sanrio Entertainment.