I replied to an older post about Sanrio in closing it stores has got me thinking. What is not widely reported was Sanrio was closing its company stores and pushing owner operators to buy back stores and run them as independent Sanrio stores. I know this true because I talked to the previous owner of the closed Washington Square store In Oregon. Sanrio wanted her to buy back the store , but at her age, she decided to retire instead.
Now two years later, I think the way Sanrio approached pulling out of the retail market was the wrong decision. They should had push spinning off the stores than outright closing them and relying on big retailers.
“Alas, the tour went kaput. A spokeswoman says VEE, the company overseeing the festival, decided not to continue with the fall/holiday leg. VEE “was acquired just as the tour launched; the new ownership had a different vision for the organization,” she says.”
All along was it VEE intention to walk away from the tour? Sanrio at times misses when picking partners for collaborations .They are great for retail products like Tokidoki and Loungefly, but miss the mark when it came to game like Aiea games for Hello Kitty Online and VEE corporation for Supercute Festival. What puzzling is why, VEE does the Sesame Street traveling shown, that attract the same number as the Hello Kitty Supercute Festival but Hello Kitty is not. Is it because Vee doesn’t care to do interactive shows but prefer higher per show attendance volume stage shows?
Over all Sanrio made a poor choice partnering with VEE. Still we can hope Sanrio can fine a new partner or push it to Sanrio Entertainment.
When one thinks of Sanrio , what come to mind? Usually Hello Kitty and other cute characters, but while Hello Kitty was just barely off the drawing board, the owner Shintaro Tsuji had other plans: Media and Hollywood. From the mid 1970’s to 1980 Sanrio cranked out a number of films most had moderate success but one film in particular Metamorphoses was a bomb. Eventually Mr. Tsuji put his film making ambitions on the back burner, shut down its California office, and concentrating the growing popularity of Hello Kitty. Now Sanrio wants to reenter the entertainment business. First Sanrio is releasing one of their early attempt of filmmaking: The Nut Cracker. Second Sanrio is reentering the entertain business with Sanrio Pictures Entertainment, and there’s Show by Rock.