Closing Sanrio Stores Did Sanrio Made a Mistake?

I replied to an older post about Sanrio in closing it stores has got me thinking.  What is not  widely reported  was Sanrio  was closing its company stores and pushing owner operators to  buy back stores and run them as independent Sanrio stores.   I know this true because I talked to the previous owner of the closed Washington Square store In Oregon. Sanrio wanted her to buy back the store , but at her age, she  decided to retire instead.

Now two years later, I think the way Sanrio approached pulling out of the retail market was the wrong decision. They should had  push spinning off the stores  than outright closing them and relying on big retailers.

Hello Kitty Supercute Festival Cancelation

The mystery deepens

“Alas, the tour went kaput. A spokeswoman says VEE, the company overseeing the festival, decided not to continue with the fall/holiday leg. VEE “was acquired just as the tour launched; the new ownership had a different vision for the organization,” she says.”

All  along was it VEE intention to walk away from the tour?  Sanrio at times  misses when picking  partners for collaborations .They are great for retail products like Tokidoki   and Loungefly, but  miss the mark  when it came to game like Aiea games for Hello Kitty Online and  VEE corporation for  Supercute  Festival. What puzzling is why, VEE does the  Sesame Street traveling  shown, that attract the same number as the Hello Kitty Supercute  Festival but  Hello Kitty  is not.  Is it because Vee doesn’t care to do interactive shows but prefer higher per show attendance volume stage shows?

Over all Sanrio made a poor choice partnering with VEE.  Still we can hope Sanrio  can fine a new partner or push it to Sanrio Entertainment.

Sanrio Other Business

When one thinks of Sanrio , what come to mind? Usually Hello Kitty and other  cute characters, but  while  Hello Kitty was just barely  off the  drawing board, the owner Shintaro Tsuji had other plans: Media and Hollywood.  From the  mid 1970’s to 1980 Sanrio  cranked out  a number of  films  most  had moderate success  but one film  in particular Metamorphoses  was a bomb.  Eventually  Mr. Tsuji  put his  film making  ambitions on the back burner, shut down  its California office,  and concentrating the growing popularity  of Hello Kitty. Now Sanrio wants to reenter  the  entertainment  business.  First Sanrio is releasing one of  their early  attempt  of filmmaking: The  Nut Cracker.  Second  Sanrio is reentering  the entertain business with  Sanrio Pictures Entertainment, and there’s Show by Rock.

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