As I posted earlier, Sanrio has entered the men’s market with the Hello Kitty Men Project . Sanrio is trying make Hello Kitty cool for men. I am glad for the effort but puzzled by the small scale of the project and subtleness of the line. First I was hoping for something more overtly Hello Kitty than just a bow. Not just bow, I want to see Hello Kitty on the men’s line.
Another issue as reported in Forbes magazine there was only limited quantity and limited number stores in Japan especially for the shoes. I was hoping for a larger release especially in the US.
Moreover, nobody thought in 2010 a show about magical ponies aimed at little girls would attract a large group of men and teens. The Bronies proven it can be done, but unlike Hasbro, Sanrio always wanted the male market.