Could This Be The End Of Kitty? Say it aint so.

Could This Be The End Of Kitty? Say it aint so.

Hello Kitty gets closer to goodbye as company searches for next big thing

What the article presents is the possibility that Hello Kitty is running out of steam. I do agree with some of the facts presented. One fear I do have is Hello Kitty is over exposed and over emphasized, just walk into any Sanrio store. One can see rows of Hello Kitty items but very little of other charters. I can see the same over emphasis at Hello Kitty Lab and 35Th Anniversary Three Apple events. Still popularity is dimming in Japan; Hello Kitty is just getting started in the rest of the world.

So what is Hello Kitty to do? Figurative speaking, she  could buy a ticket, fly to Los Angles, and have tea and a long talk to another American cartoon icon, Mickey Mouse whose silhouette ears is much of a cultural icon as Hello Kitty’s bow.  He probably will give a slight chuckle as he hears Hello Kitty problems at 35, him being 82.

Still like Hello Kitty, Mickey has not made a cartoon in years still his image is present at every Disney Parks and store while other charters have taken the spotlight. Retiring Hello Kitty will be a huge mistake, it the same way if Disney tries to retire Mickey. Still Sanrio need to revamp it store product line featuring   other and new charter will keep Hello Kitty as a prominent   but not as center of attention. It is good for Sanrio to hire some Disney talent to help in the transition.

Time to Talk Alternatives for North American Players? Plan B

With the launch of Hello Kitty Indonesia and the beta and plan launch MY/SG, I beginning to wonder about dose Aeria Games have or willing to launch the game in North America. There been no news from them, nor any activity from Sanrio Digital us Headquarters. It makes me put my money Aeria will drop the ball and back out. I would does Sanrio have any plan B or hope MY/SG has the capacity for a bunch of players form North America. Another problem is the economy in the US in the dumps; it is hard for companies to raise capital these days.

I also wonder about the Business structure of Hello Kitty MMORPG. I assume the initial developers were not a US company therefore whose serve were we using during the Beta?  Could Sanrio drop Aeria and just become the first import MMORG.

Sell Aeria Buy Goot.  (if Goot is smart to know the opertunitty  that just dropped into their lap)