Something be amiss in the kingdom of Sanrio?

It depends on  How  you cook the number

http://tinyurl.com/o4w2y8b

“Okay, we have a question for you. How many of you personally know someone who’s fallen under the spell of Sanrio? We’re guessing, quite a lot. The sheer number of characters the company has come up with during its 54-year history is truly amazing, not to mention the immense appeal and popularity some of these characters enjoy across the world. Even if you’re not a passionate fan, if you have even a remote fondness for anything kawaii, then you’re bound to have a favorite Sanrio character, which is why Sanrio has a popularity poll for its characters each year, called the Sanrio Character Ranking.”
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