For those have not heard the news, Shintaro Tsuji, the owner, founder and driving force of Sanrio has stepped down as CEO and handed resigns to his grandson. Tomokuni Tsuji.
We have a lot to thank Mr. Tsuji for, but I feel the time for new blood has come, especially the missteps Sanrio took in closing down US retail business and over relied on big box stores like Target , Best Buy and Toys r Us to carry the load. The plan worked for a while until Target and Best Buy gave Hello Kitty the boot and replaced her with the next big thing. (out Hello Kitty: in Monster High.) In addition, the bankruptcy and liquidation of Toys r Us in the US did not help and poor service for Sanrio.com
Asahi Times Story
I Richard Brown as a natural American of African descent have a authority to appoint my Hello Kitty plush as my assistant and to act on behalf of Walter E. Williams to offer a Pardon and Amnesty to the Company Sanrio, all Sanrio Fans world wide. Those of European and Asian descent for all crimes actual and implied against Americans of African descent and release them form any shame and obligations to support any activist group including Black lives Lives Matter.
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Last December 27th I was at the Hello Kitty Around the world pop up tour in Bellevue Washington. The pop-up more like Hell Kitty events held in Singapore and Taiwan but with little interactive pieces and not like museum type exhibit as was the Hello Kitty Super cute museum exhibit four years earlier to the date. still it was something to do.
Well it had been a while before I had some Hello Kitty news.
First, up, it is not just Tiger Woods that had a comeback in 2019; Hello Kitty takes the top spot in Sanrio 34th Annual Sanrio Character Rankings. She beats out Cinnamonroll, who was last year’s winner.
Every year Sanrio polls it fans using the top 100 Sanrio characters. For the last few year s, Hello Kitty languished in the top 10, never making in the top three. I wonder Hello Kitty’s win has to do with becoming a popular virtual Youtuber. I dare say the Annual Sanrio Character Ranking is a barometer of Sanrio’s character Campaign, noting Yoshikitty taking third place last year coinciding with the band X Japan revival.
The second piece of news is Mattel obtaining license to manufacture toys games and others items base on Sanrio’s portfolio of characters. This will start in 2020, just in time for the Hello Kitty Movie and possible TV show. This good thing; I hope this will bring a higher quality to Sanrio’s toy and game offerings.