My new Aggretsuko Plush Aggretsuko Raging on Netflix

I received a Sanrio gift card form my sister and bought and Aggretsuko plush.

Aggretsuko or Aggressive Retsuko is an adorable anthropomorphic Red Panda created by Sanrio, the same company that brought us cute characters like Hello Kitty, My Melody and Chococat. Sanrio created Aggretsuko in 2015 and was part series of shorts steamed on Sanrio’s Japanese YouTube channel and now released as an Anime on Netflix.

Aggretsuko is a 25-year-old single female office worker, Scorpio, Blood type A. She tries to survive her oppressive job in the accounting apartment, with an incompetent and chauvinist boss hog named Ton. Ton often ridicules and harasses her. In addition, Aggretsuko has to deal with other bothersome situations and coworkers, a gossipmonger, and brownnoser. She has a twisted secret side to her; she blows off steam cause by her job and coworkers with Death Metal Karaoke. The show deals with less cute and more about such the plight of Japanese Office ladies, sexism and being a corporate drone. In a way, it the cartoon is Japanese cross between Office Space and Dilbert. While the show deals with Japanese work culture, one does not need to be Japanese or a female to identify with Aggretsuko’s plight. Many commentators, media reviewers, and fans have given the show glowing revues.

Aggretsuko and Gudetama, a lazy and lethargic egg, adult like behavior branches from the child like kawaiiness of Hello Kitty and other Sanrio charters. Sanrio is sending a strong message they want to appeal to adult male and female market and not just with Hello Kitty.

Toys R Us Closing Another Sanrio Mistake?

It been reported the Toys R Us are shutting down all their stores, even though and investor as trying to buy up the stores.  The short answer what went wrong is  in a down trending  market, Toys R Us decided to go private and  over leveraged  its self with debt  used  in the  buyback  The problem with leveraged buy outs is they do not work. Toys R Us soon found itself unable to service it debt and eventually went bankrupt.

One may ask what does this have to do with Sanrio and Hello Kitty.  Toy R US has to do with Sanrio grand plan to rely big box stores, post closing all of their retail stores. The plan worked for a while, big box retail stores like Target, Best buy had carried Hello Kitty items, that is until the retails stores dropped Sanrio and gave the shelf space to the next big thing.  That left Toys R Us as the only reliable seller of Hello Kitty, even though   I felt it was a lower quality that what Sanrio stores carried.  Now with the sinking of Toys R Us where that leaves Sanrio in the United States? Perhaps Sanrio can admit they made a huge mistake.

Sanrio to Release Gender Neutral Hello Kitty

Akab News 1 Apr 2018.

Don’t call Hello Kitty a Girl. Sanrio announces release of Gender Fluid and Gender Neutral collaboration. The initial release will feature Hello Kitty.  “It is a known fact Hello Kitty does not have a mouth because they want people to “project their feelings onto the character” and “be happy or sad together with Hello Kitty. We are taking the next step in allow people to self identify Hello Kitty’s gender in a wide range of the gender spectrums.  We are appealing to today gender reality and sensitivity. “, quote a spokes person for Sanrio.

Most LGBT activist approve of Sanrio bold move while a few Gay and lesbian and feminist groups criticize   about pandering to “That group”.  Gender Neutral releases of other characters including Batz Maru, My Melody will follow.

SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year. August 2010 marks the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile®” philosophy – that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world, please visit www.sanrio.com.

An Eulogy For Hello Kitty Online

My Avatar

Good Bye HKO

2009-2018

The last time I was able to log on to Hello Kitty On line was August 2017. All attempts to contact Sanrio Digital to get a status on Hello Kitty Online remains unanswered; therefore, I must conclude the rumors are true that Hello Kitty Online has ended and the servers taken down.

My own adventure started with the Beta on 2008 and the Founders Beta.  While Sanrio aimed the game at young female demographic, I could not help noticing the positive reviews and interest from male gamers.  The game had potential to be a hit.  I believe Sanrio mismanaged the distribution and promotion of Hello Kitty Online and squandered an opportunity.

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