Toys R Us Closing Another Sanrio Mistake?

It been reported the Toys R Us are shutting down all their stores, even though and investor as trying to buy up the stores.  The short answer what went wrong is  in a down trending  market, Toys R Us decided to go private and  over leveraged  its self with debt  used  in the  buyback  The problem with leveraged buy outs is they do not work. Toys R Us soon found itself unable to service it debt and eventually went bankrupt.

One may ask what does this have to do with Sanrio and Hello Kitty.  Toy R US has to do with Sanrio grand plan to rely big box stores, post closing all of their retail stores. The plan worked for a while, big box retail stores like Target, Best buy had carried Hello Kitty items, that is until the retails stores dropped Sanrio and gave the shelf space to the next big thing.  That left Toys R Us as the only reliable seller of Hello Kitty, even though   I felt it was a lower quality that what Sanrio stores carried.  Now with the sinking of Toys R Us where that leaves Sanrio in the United States? Perhaps Sanrio can admit they made a huge mistake.

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About Actonrf

In real life am a 50sh year old, male, Christian out of Portland Oregon. I was smitten by the kitten when I started to collect plush animals and my interest in all things anthropomorphic. I was looking at a Hello Kitty plushie I kept from a successful store liquidation stock I sold on EBay, and I thought why not, I am also what you call a Furry, Furries are subculture who are fans of anthropomorphism in other words a fan of cartoon animals be it art, conventions and costuming, and I have no bones about share my kitty interest, still many fellow furs do not understand me. I am a regular player of HKO and participated in the Founders, SEA and NA Betas.

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