Catching up: Yuko Yamaguchi carries on as nurturing parent of Hello Kitty

There some interesting snippets in the article

Why she was hired:

“She became the third Hello Kitty designer in 1980, two years after joining Sanrio straight out of arts university. With her two predecessors having left the company and with Kitty’s popularity declining, Yamaguchi’s mission was to recover sales.”

And as for the future’

“Asked about her next challenge, Yamaguchi said she wants to attract boys.”

“I want boys to join the superhero Ichigoman fan club. Unlike other Sanrio characters, Ichigoman is a fighting character. We aim to make it into an anime and ultimately making it a TV series of a story about a hero.”

already  Sario Japan had put out an    Ichigoman short

IT kind of cute but can it really reach boys? I think Darkcapeman (the black kitty) is a beet fit.

Link to Story

This entry was posted in Business, Media, News, Sanrio and tagged , , by Actonrf. Bookmark the permalink.

About Actonrf

In real life am a 50sh year old, male, Christian out of Portland Oregon. I was smitten by the kitten when I started to collect plush animals and my interest in all things anthropomorphic. I was looking at a Hello Kitty plushie I kept from a successful store liquidation stock I sold on EBay, and I thought why not, I am also what you call a Furry, Furries are subculture who are fans of anthropomorphism in other words a fan of cartoon animals be it art, conventions and costuming, and I have no bones about share my kitty interest, still many fellow furs do not understand me. I am a regular player of HKO and participated in the Founders, SEA and NA Betas.

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