Akab News 1 Apr 2018.
Don’t call Hello Kitty a Girl. Sanrio announces release of Gender Fluid and Gender Neutral collaboration. The initial release will feature Hello Kitty. “It is a known fact Hello Kitty does not have a mouth because they want people to “project their feelings onto the character” and “be happy or sad together with Hello Kitty. We are taking the next step in allow people to self identify Hello Kitty’s gender in a wide range of the gender spectrums. We are appealing to today gender reality and sensitivity. “, quote a spokes person for Sanrio.
Most LGBT activist approve of Sanrio bold move while a few Gay and lesbian and feminist groups criticize about pandering to “That group”. Gender Neutral releases of other characters including Batz Maru, My Melody will follow.
SANRIO, best known for global icon Hello Kitty® and home to many more endearing characters including Chococat®, My Melody®, and Keroppi®, is celebrating its 50th Anniversary this year. August 2010 marks the golden anniversary for the worldwide lifestyle brand that was founded on the “small gift, big smile®” philosophy – that a small gift can bring a big smile to people of all ages. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world, please visit www.sanrio.com.