Vee and Sanrio should get a by eye over this.
While I had fun at Hello Kitty’s Supercute Friendship Festival, there is a dark cloud as I read the Facebook accounts.
“Hello! Due to operational reasons, Hello Kitty’s Supercute Friendship Festival will make its last stop in Glendale, AZ. We apologize to all of our friends across North America and take every comment seriously. Please direct further inquiries to Info@vee.com. Thank you.”
I guess “operational reasons” mean they were losing money and decide to cut their losses. It sad that more fans in North America will not see this wonderful event. I also feel Vee and Sanrio going to get a Black eye how poorly they are handling the cancelation.
In look back at other stops for the Hello Kitty’s Supercute Friendship Festival, I see a pattern that led to the shows demise; the shows were played in arenas. It must be very expensive to rent a coliseum or arena when Hello Kitty doesn’t have the draw like Ringling Brothers Circus, Disney on Ice and Monster Truck Jam. They would have to sell out to keep the show in the black.
Even when Portland Oregon was announced as one of the stops , I had reservation in the back of my mind the tour would be successful. Portland and Seattle would make or break the Festival. In Portland the show was struggling in Portland, as evidenced by the show tick were being sold at a discount.
What Sanrio should had scaled down the show. For example Hello Kitty’s Supercute Friendship Festival space could have easily fit part the exhibit hall of the nearby Oregon Convention center and possibly at a cheaper rate. They could have scaled the show for smaller areas were the fan base is not as large. Or a similar interactive event like Hello Kitty Labs or Black Wonder event.
Next what fans can do. i.e. panels and fan conventions